Two of the RBC Bluesfest shirts designed by Kania, photo courtesy of Julie Beun
It’s that time of year again for Bluesfest, one of Ottawa’s most-anticipated festivals. With the summer weather in full swing, everyone seems to come out of the woodwork to enjoy good company, great music and our city (without having to bundle up in multiple layers and parkas). I’m a true fashionista and gain all kinds of inspiration, and sometimes chuckles, as I browse through Instagram and Facebook photos of various bloggers, celebrities and assorted hip people. This year, Bluesfest is upping its coolness factor and giving us all another reason to get out and get well dressed as the festival has added a prominent focus on the fashion side of things.
In the fashion world, “festival wear” has become a new category all on its own. It usually starts close to the Coachella Festival and carries on right through to Osheaga. But now Bluesfest is included in the roster. Amazing spectator outfit recognition is becoming almost as popular as celebrity autographs. Being tagged and mentioned on a popular social media brand or event handle holds bragging rights like you wouldn’t believe. One of my lifetime bucket list items is to be noticed by someone like The Man Repeller or The Coveteur for my own style. Bluesfest will be making sure that fashionably-dressed fans are not overlooked.
What’s in Store for This Year?
Creative Director Mark Monahan and Fashion Director Julie Beun have teamed up with local and international brands to bring the fans of Ottawa an interactive fashion experience. Look for:
Classic Festival Wear
Even if you’re not trying to to impress the Bluesfest fashionistas, there are still some tried and true items of clothing that can never put you in the wrong for festival wear. Classic denim cut off shorts, fedoras, and good old Chucks were probably worn by some of our parents at the original Woodstock festival back in 1969, but some things never go out of style! A great pair of sunglasses can add the final touch to your outfit, and also serve an important purpose if the sun is beaming on the day you attend. If you dare wear cream or white, keep your fingers crossed that nobody runs into you with a poutine or a mountain of fries and ketchup.
Other Festival Tips to Consider
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